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Last reading: 1 Nov 00:16 UTC
The campaign belongs to the song Late Checkout by Passive. The objective is to make this track go viral among the public in Mexico.
Your role consists of creating content for TikTok and Instagram Reels using authentic phone recordings or edits of romantic, nostalgic, or emotional films and series. You must avoid any stereotypes or insulting cultural jokes.
The content must generate 60% of the views from Mexico. You cannot use any audios other than the official one nor perform reposts, use bots, incentivised views or ad boosting. Post on TikTok and Instagram Reels and you will be paid $0.7 per 1,000 views with a minimum to get paid of $1.4 and a cap per video of $40.
Create content aimed at Mexico audience to viral song Late Checkout by Passive 60%+ of views must come from Mexico
What adds most: clearing the minimum. What takes away most: free budget.
72% backed by this campaign's own data · likely range 2.6–4.9What its platform does not publish counts as the market average. The range shows where the score would land if that data looked like the worst or the best 10% of the market.
Using the rate, minimum and cap the campaign publishes. What you earn depends on your views.
No data, these count as average: Has paid (no payouts yet: too early to judge)
Which words or phrases are banned?required
Don’t use stereotypes or insulting cultural jokes
What gets your clip rejected or you removed?required
Bots = Instant Ban. Posts using another version will be rejected. No reposts, bots, incentivized views or ad boosting
Posts using another version will be rejected. No reposts, bots, incentivized views or ad boosting Bots = Instant Ban.
Does it require the audience to be in a specific country?required
60%+ of views must come from Mexico
What does it require of brand-new accounts?recommended
Mexican-based accounts and pages with an established Mexican audience are highly recommended.
Where do you download the source material from?recommended
Authentic phone footage is encouraged. Romantic, nostalgic or emotional movie/TV edits are encouraged.
Authentic phone footage is encouraged. It doesn’t need to look like an advertisement... Romantic, nostalgic or emotional movie/TV edits are encouraged.
Which networks can you post on?informative
TikTok and Instagram Reels
TikTok and Instagram Reels are eligible
Content Rewards · Placements · Instagram, TikTok
Source: 31 October 2026