About us
Mission and vision
We are a data analytics and aggregation platform specialised in tracking, monitoring and clipping digital campaigns. Our vision is to centralise the scattered information of the advertising and media ecosystem to offer a clear, transparent and structured view in real time.
What we do
Through automated aggregation tools and standardised metrics, we process and categorise the impact of distribution campaigns, media coverage and brand presence. Our infrastructure lets agencies, investors and creators assess the real performance of their initiatives through an optimised interface based on objective data.
Who it is for
Clippers
To choose where to work before starting to edit. The minimum views, what is left in the budget and what each campaign pays, in plain sight and comparable across platforms.
Agencies and brands
To know the market before launching a campaign. What rates are paid, how long a budget takes to run out and what a typical campaign gets on each platform.
Press and research
Dated figures for the public clipping market, with their method explained and ready to quote.
Our pillars
Transparency
Standardised metrics to ensure objective comparisons between campaigns.
Real-time processing
Constant tracking of mentions, reach and key impacts.
Usability and infrastructure
A clean user experience built for fast decision-making.
How we handle data
Public sources
Everything comes from the platforms' public pages, and each campaign page links to the original so it can be checked.
Nothing estimated
If a platform doesn't publish a figure, it shows as unknown. It is not filled in or borrowed from a similar campaign.
One score for all
No platform or agency pays to be in the ranking or for its score. Advertising is labelled and kept out of the ranking.
History
Each campaign's figures are kept day by day. Over time they show what a snapshot can't, such as which agencies end up paying what they advertise.
How it is funded
Clipper Hub is free and needs no sign-up. It is funded by affiliate links to tools for clippers and by advertising labelled as such. The details are in Affiliates and advertising.
Contact
To correct a figure, add a campaign, an agency or a platform, or for press and partnerships, write to contact@clipperhub.co. Our figures can be quoted with a link to Data, which carries the date of each snapshot and can be downloaded.