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Malcolm Todd - Obsessica

4.6
Open campaign
Pay per 1,000 views
$1.25
Minimum views
2,000views
Available
$0of $1,769
Max per video
$350

Malcolm Todd - Obsessica

This campaign no longer accepts clips. Its page stays up with what it offered and what it actually paid.

Join the campaign

Clippers taking part

7 clippers±0 since 30 Oct

86
30 Oct31 Oct

7 clippers±0 since 24 Oct

86
24 Oct31 Oct

7 clippers−1 since 22 Oct

87
1 Oct31 Oct

Last reading: 31 Oct 06:15 UTC

Summary

Malcolm Todd is a musical artist presenting his track Obsessica. The brand seeks to promote this release through social media content.

You must create short videos using the official sound of the song on TikTok. The material for these clips must be extracted following the guidelines of the clipper brief provided.

Post the videos exclusively on TikTok and ensure you comply with the instructions in the style guide. Payment is made per views without additional commissions.

Closed

What the campaign publishes

CPM
$1.25
Rate per thousand views: what the campaign pays for every 1,000 views on an approved clip.
Min. views
2,000
Threshold: the views a clip needs before it starts earning. This is the TikTok one, the network where you get there soonest.
Min. payout
$2.50
Minimum payout per clip: the least a clip must earn for the campaign to pay it. Below that, nothing is paid.
Start
No data
When the campaign opened, according to the platform. If it only publishes how long it has been open, that is what is shown. The platform does not publish it.
Budget
$1,769
The total the campaign has put up to pay clippers.
Left
$0
Budget still unspent: what is left of it.
Spent
$1,769
What is already committed to approved clips. It is not the same as paid out: the platform sets the money aside when a clip is approved and pays it later.
Paid
$0
What the platform says it has already paid to clippers. Not yet: the $1,769 spent is paid out later.
Clippers
7
How many people have joined the campaign, according to the platform.
Clips
21
Approved clips: the ones the campaign has accepted for payment.
Views
1,584,634
The total views across its clips, according to the platform.

Worth knowing

For
  • ✓The average clip clears the minimum with plenty to spare
  • ✓No dedicated account, no application: you join and post
Against
  • ✕
    Requires content in English and French
    Open to English and french speakers.
  • ✕Nearly exhausted: barely any budget left
  • ✕Only takes TikTok: you cannot reuse the clip elsewhere
  • ✕Its rules are not summarised: you have to read the original document before starting
Before you join
  • •No dedicated account · Open, no application

Score

4.6Fair

What adds most: clearing the minimum and cap per video. What takes away most: free budget.

50% backed by this campaign's own data · likely range 3.1–6.8What its platform does not publish counts as the market average. The range shows where the score would land if that data looked like the worst or the best 10% of the market.

Per average clip
$94.32
at 75,459 views, the average of its 21 approved clips
10,000 views
$12.50
To start earning
2,000 views
Max per video
$350

Using the rate, minimum and cap the campaign publishes. What you earn depends on your views.

Why it gets this scoreIt starts at 5, the average campaign. Each bar is what one of the campaign's figures adds (to the right) or takes away (to the left) compared with the rest of the market.

  • Clearing the minimum+0.7the average clip clears the minimum 37.7 times over, across 21 clips
  • Cap per video+0.1at most $350 per video
  • Rate+0.1$1.2 per 1,000 · 1.2× the median rate
  • Free budget−1.2$0 still unspent

No data, these count as average: Has paid (no payouts yet: too early to judge) · Time left (too young to estimate) · Rules (terms not read yet)

Rules

There is no summary of its rules: they cannot be read without logging in, or are not available yet.

Content Rewards · Humm Clipping · TikTok only
Source: 31 October 2026

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