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Dev Lemons - Middle of the Night

3.1
Open campaign
Pay per 1,000 views
$0.50
Minimum views
20,000views
Available
$0of $2,400
Max per video
$100

Dev Lemons - Middle of the Night

This campaign no longer accepts clips. Its page stays up with what it offered and what it actually paid.

Join the campaign

Clippers taking part

39 clippers+1 since 28 Oct

3938
28 Oct29 Oct

39 clippers+6 since 23 Oct

3933
22 Oct29 Oct

39 clippers+6 since 23 Oct

3933
29 Sep29 Oct

Last reading: 29 Oct 18:08 UTC

Summary

Dev Lemons is the brand and Verge Records is the operator of this campaign. The objective is to promote the song Middle Of The Night through visual content.

You must create clips that pair the song with favourite couples or friendships from series such as Friends, New Girl, How I Met Your Mother, It’s Always Sunny In Philadelphia, Adults and Tim and Eric Awesome Show Great Job. The material must be lighthearted and convey joy.

Post the videos on Instagram and TikTok. Payment is made according to the number of views obtained once the established minimum has been reached.

Closed

What the campaign publishes

CPM
$0.50
Rate per thousand views: what the campaign pays for every 1,000 views on an approved clip.
Min. views
20,000
Threshold: the views a clip needs before it starts earning. This is the TikTok one, the network where you get there soonest.
Min. payout
$10.00
Minimum payout per clip: the least a clip must earn for the campaign to pay it. Below that, nothing is paid.
Start
1 week ago
When the campaign opened, according to the platform. If it only publishes how long it has been open, that is what is shown.
Budget
$2,400
The total the campaign has put up to pay clippers.
Left
$0
Budget still unspent: what is left of it.
Spent
$2,400
What is already committed to approved clips. It is not the same as paid out: the platform sets the money aside when a clip is approved and pays it later.
Paid
$0
What the platform says it has already paid to clippers. Not yet: the $2,400 spent is paid out later.
Clippers
39
How many people have joined the campaign, according to the platform.
Clips
112
Approved clips: the ones the campaign has accepted for payment.
Views
13,820,914
The total views across its clips, according to the platform.

Worth knowing

For
  • ✓Just opened: you are among the first in
  • ✓No dedicated account, no application: you join and post
Against
  • ✕Nearly exhausted: barely any budget left
  • ✕You need 20,000 views before you see a dollar
  • ✕Rate well below the listing's median
  • ✕Its rules are not summarised: you have to read the original document before starting
  • ✕With 39 clippers inside it has paid nothing yet
Before you join
  • •No dedicated account · Open, no application

Score

3.1Weak

What adds most: clearing the minimum. What takes away most: free budget.

64% backed by this campaign's own data · likely range 2.2–4.5What its platform does not publish counts as the market average. The range shows where the score would land if that data looked like the worst or the best 10% of the market.

Per average clip
$61.70
at 123,401 views, the average of its 112 approved clips
10,000 views
$0.00
not enough to reach the minimum
To start earning
20,000 views
Max per video
$100

Using the rate, minimum and cap the campaign publishes. What you earn depends on your views.

Why it gets this scoreIt starts at 5, the average campaign. Each bar is what one of the campaign's figures adds (to the right) or takes away (to the left) compared with the rest of the market.

  • Clearing the minimum+0.2the average clip clears the minimum 6.2 times over, across 112 clips
  • Free budget−1.2$0 still unspent
  • Rate−0.8$0.5 per 1,000 · 0.5× the median rate
  • Cap per video−0.2at most $100 per video

No data, these count as average: Has paid (no payouts yet: too early to judge) · Time left (too young to estimate) · Rules (terms not read yet)

Rules

There is no summary of its rules: they cannot be read without logging in, or are not available yet.

Content Rewards · Verge Records · Instagram, TikTok
Source: 29 October 2026

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